[FAQ]

I’ve been a full-time creator for a couple of years now, and I’ve hit a massive wall. Lately, I feel like I’m completely out of fresh ideas, and the thought of brainstorming, filming, and editing another Reel is just draining.

It’s more than just a temporary creative block; it’s that deep feeling of exhaustion from being on the content treadmill 24/7. I still love what I do, but the pressure to constantly create and perform for the algorithm is becoming unsustainable.

For the other long-term creators out there, how do you manage this? Do you schedule intentional breaks from the platform? Have you built systems for batching content that actually work? I’m looking for some real, sustainable strategies to get my creative spark back without letting my account die.

[Jeff Bullas]

Recognising burnout is the first and most important step to building a more sustainable career as a creator.

Short Answer: The best way to combat burnout is to implement a strict content batching system to separate your creation days from your posting days, and to schedule non-negotiable breaks away from the platform.

This isn’t a problem with your creativity; it’s a problem with your process for producing the various image, video, and text assets your account requires.

You need to get off the daily content treadmill. The most effective way to do this is through ruthless systemisation, specifically with content batching. Instead of trying to come up with a new idea, film it, and edit it every single day, you should dedicate specific days to specific tasks. For example, you could spend one day brainstorming a month’s worth of video ideas, one full day filming all of them, and another day editing them into finished Reels. This organises your workflow into focused blocks and frees up your mind for the rest of the month.

Secondly, you must schedule proper time off where you don’t post or even open the app. Your content calendar, which you create during your batching days, is the tool that allows this. Planning your posts in advance gives you the freedom to take a week off without your account going silent. Finally, not every piece of content has to be a masterpiece. Give yourself permission to post lower-effort things like a simple text-based Story, a photo dump, or sharing a follower’s post to fill the gaps and reduce the pressure to constantly produce high-effort videos.

Cheers,
Jeff

[Author]

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