[FAQ]

Hi,

I’ve been working really hard on my channel, and while my search traffic is okay, I’m just not getting that growth I see other channels get from “Suggested Videos.” It feels like I’m missing a key piece of the puzzle.

My videos get decent watch time, and I spend ages on my thumbnails. Is there a specific trick to getting the algorithm to pick up your video and start recommending it next to other popular videos?

I’ve tried making videos on similar topics to bigger creators, but it doesn’t seem to be enough. What are the best, most practical things I can do to increase my chances of getting suggested?

Thanks

[Jeff Bullas]

Getting your videos suggested is the key to exponential growth.

Short Answer: The best way to get suggested is to strategically create video formats that are topically similar to other popular content and to package them in a series to increase session watch time.

The algorithm suggests videos that are frequently watched together, so you must format your content to be the logical “next video.”

To get suggested, you must first ensure your content formats clearly signal their topic to YouTube. This involves using a keyword-rich text format for your title and description, and even ensuring your audio format, the script itself, mentions relevant terms. Secondly, you need to master your visual format, meaning your thumbnail, so it is compelling and thematically consistent with the videos you want to be suggested next to. Thirdly, the most powerful strategy is to create episodic video formats, such as a playlist or a multi-part series, as this encourages viewers to watch your own videos back-to-back. Finally, you must use your video format’s end screens and cards to create a strong handoff, explicitly guiding viewers to another one of your videos and proving to the algorithm that your content is binge-worthy.

Cheers,

Jeff

[Author]

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