[FAQ]

I have a small Telegram channel where I post my thoughts on new films, kind of a movie club vibe. I’m just a student so I really have zero budget for ads or anything like that. I already asked my blockmates to join, but what else can I do?

I’m looking for ways to promote it for free. It feels like such a waste to post good reviews if only a few people see them. Where else do you guys share your channels? Any tips would be super helpful. Thanks!

[Jeff Bullas]

Excellent question, as promoting with no budget is a common but solvable challenge.

Quick Answer: The key to free promotion is creating content so valuable or entertaining that other people do the marketing for you through organic sharing.

Let’s look at how you can engineer that shareability across different content formats.

The central idea of free promotion is value exchange. You need to provide value on other platforms first before asking people to join your channel. Firstly, you should reorganise your movie reviews into visually shareable assets. Create simple but stylish image quote cards with a powerful line from a review, or a small infographic comparing two films. These are perfect for platforms like Instagram, Pinterest, or even Facebook Groups, and they act as advertisements that people actually want to share. Secondly, you must leverage short-form video. Create a 30-second rapid-fire review or a reaction clip and post it on TikTok or as an Instagram Reel. These platforms have powerful discovery algorithms that can get your content in front of thousands of people for free; just make sure your Telegram username is clearly visible. Thirdly, expand your best text-based reviews into full articles. You can post these in relevant Reddit communities or on blogging sites like Medium. By providing high-quality content to those communities first, you earn the right to place a small, non-spammy signature at the end that invites readers to your Telegram channel for more daily insights. This content-first approach builds a genuine audience without spending a cent.

Cheers,

Jeff

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