[FAQ]

G’day,

I run a weekly DJ livestream on YouTube and recently got monetised, so I’ve enabled Super Chats and Super Stickers which is great. The thing is, not many people are using them. I might get one or two during a two-hour set.

I don’t want to be pushy and just beg for them, as that feels a bit off. I’m wondering if there are any creative ways to encourage people to use them more naturally. How do you all acknowledge them without disrupting the flow of the stream too much? I feel like I’m not making the most of these YouTube features.

[Jeff Bullas]

These are powerful tools when integrated properly into your stream.

Short Answer: The most effective method is to actively integrate them into your live content. This involves acknowledging every contribution and creating specific calls-to-action that give viewers a reason to use them beyond just a simple donation.

Treating these features as interactive content formats, rather than just as donation buttons, is the key to encouraging their use.

You need a clear strategy for how you will handle these formats during your YouTube live stream. Firstly, you must acknowledge every Super Chat text format and Super Sticker image format with a verbal thank you and a direct response to their message; this validation is the most powerful incentive for others to contribute. Secondly, you should build segments of your live video format around them, such as a Q&A where questions sent via Super Chat are prioritised, or allowing a Super Chat to influence the stream’s direction. Thirdly, you can use a goal, a simple data format which you can mention or display on screen, to gamify the experience by setting a Super Sticker target that unlocks a special event when reached. This transforms them from a tip jar into a core part of the interactive YouTube experience.

Cheers,

Jeff

[Author]

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