[FAQ]

Hi,

My company has always focused on LinkedIn for B2B marketing, but I keep hearing about people having success on X. To me, it seems more like a fast-moving news and consumer platform.

For those of you doing B2B on here, what’s actually working for you? How do you cut through the noise to find potential leads? I’m not just talking about running ads, but more about organic strategies. Are things like Advanced Search or Lists actually useful for this?

I’m trying to build a case for my team to invest more time here, so any proven strategies would be a massive help.

Thanks.

[Jeff Bullas]

This is a core strategic pillar for any serious B2B brand on the platform.

Quick Answer: The most effective B2B lead generation on X is an indirect strategy that uses high-value, educational content formats to build authority and attract qualified prospects, rather than direct, hard-sell pitching.

B2B decision-makers are on X to find experts, and the formats you use are your primary method of proving you are one.

Your lead generation strategy must be anchored in demonstrating expertise. First, the long-form text Article format is your most powerful tool; use it to publish deep, data-driven analysis and case studies that solve a prospect’s problem, establishing you as a thought leader. Second, you must supplement these with highly shareable image formats, specifically data-rich infographics and charts that simplify complex industry topics, as these are the formats that decision-makers share with their teams. Third, your video content format should consist of short, high-value clips, such as snippets from expert interviews or quick tutorials that demonstrate a solution to a specific pain point. Finally, you can use the audio format of X Spaces to host high-level discussions with other industry leaders, which positions your brand as a central hub for your niche. The most harmful practice is using your account for low-effort, spammy sales tactics, such as repeatedly posting generic promotional images or sending unsolicited text-based DMs, which will only damage your reputation.

Cheers,

Jeff

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