[FAQ]

Hi,

I’ve been working hard to grow my Telegram channel for my design business here in Melbourne. I’ve gained a good number of subscribers, but I’ve noticed that every time I post, a few people leave. It’s really disheartening.

I’m trying to figure out what I’m doing wrong. Is my content not what they signed up for? Am I posting too much? Or not enough?

I’m worried I’m making some rookie mistakes that are slowly bleeding my channel dry. For those of you who run successful, active channels, what are the biggest mistakes you’ve seen admins make that cause members to hit that “leave channel” button? I really want to fix this.

[Jeff Bullas]

This is a critical question to ask.

Short Answer: The biggest mistakes are an inconsistent posting frequency and a mismatch between the content formats you deliver and what your audience originally signed up for.

Members leave when the value exchange breaks down, which is almost always a content format problem.

Firstly, you must consider the frequency of your formats. One of the fastest ways to lose members is to spam their notifications. If you upload ten large video files or a gallery of fifty high-resolution images at once, you are not providing value; you are creating a data and notification burden that will drive people to leave immediately. The same is true for posting dozens of short, low-value text messages that interrupt a user’s day. Secondly, there is the problem of format mismatch. If your members joined a design channel expecting to see inspiring, high-quality images and professional video showcases, but instead they receive a constant stream of your personal audio messages or rambling, unformatted text posts, you have broken the promise of the channel. Thirdly, the quality of your content formats is crucial. People will not stay in a channel that posts blurry images, pixelated videos, or audio files with terrible background noise. This signals a lackS of professionalism and respect for their time. Finally, a common mistake is a bait-and-switch where all your content formats are just a sales pitch. If every post is a text message with a link to your services or a promotional image with a price tag, you have created an advertising feed, not a community, and members will leave.

Cheers,

Jeff

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