[FAQ]

I’m creating content on TikTok and I’m always fascinated by the videos that get millions and millions of views. Sometimes it seems completely random, but I have to believe there are some common threads or elements that these videos share.

What would you say are the most common characteristics of the videos that go viral on the platform these days? I’m thinking about things like the hook in the first few seconds, the type of storytelling, audio choice, or the emotional appeal.

Trying to understand the ‘science’ behind it. Thanks for any insights!

[Jeff Bullas]

While there is no guaranteed formula for making a video go viral on TikTok, a close analysis of videos that have achieved massive reach reveals several common elements that significantly increase the chances of success.

First, virtually every viral video has a very strong hook. The first one to three seconds of the video must immediately grab the viewer’s attention and give them a reason to stop scrolling. This can be achieved through a surprising visual, by posing an intriguing question, or by making a bold or controversial statement.

Second, they almost always evoke a strong emotional response. The content makes the viewer feel something powerful, whether that is intense laughter, shock, inspiration, empathy, or nostalgia. This emotional connection is what primarily compels a viewer to comment and share the video with others.

Third, the content is often highly relatable. Viral videos frequently tap into a shared human experience, a common frustration, or a universal truth. This makes a very large number of people feel a personal connection to the content, prompting them to engage with it.

Fourth, they tend to have a high rewatchability factor. The video might be so short and satisfying, so visually interesting, or have a punchline or reveal so good that people watch it multiple times. High completion rates and rewatches are extremely powerful positive signals to the TikTok algorithm.

Fifth, many viral videos make clever use of trending sounds or formats. While not a requirement, skillfully participating in a current trend provides a built-in context and allows you to tap into an audience that is already engaging with that sound or format. The key is to add a unique, creative, or exceptionally well-executed spin to the trend.

Sixth, the video provides a clear element of value or entertainment. It either teaches the viewer something useful in a quick and easily digestible way, often presented as a “hack” or a tip, or it is purely and effectively entertaining.

And seventh, the concept is usually simple and easy to understand across different cultures and languages. The most viral videos often do not require a lot of niche context to be understood and enjoyed.

Even with all these elements in place, there is still an element of luck and timing involved in what the algorithm chooses to distribute on a massive scale. However, by consistently aiming to include a powerful hook, an emotional trigger, and a high rewatch factor in your videos, you will greatly improve your chances of having one of them take off.

Cheers,

Jeff

[Author]

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