[FAQ]

I’m creating a lot of graphics for our Facebook Page, and I want to make sure I’m using the most up-to-date and correct dimensions to avoid any images looking blurry, pixelated, or getting awkwardly cropped by the platform.

What are the ideal image sizes and aspect ratios I should be using for standard feed posts and for Facebook Stories as of mid-2025? Is there a specific resolution I should be aiming for to keep everything looking sharp?

[Jeff Bullas]

Using the correct image sizes for different Facebook placements is essential for ensuring your content looks professional and is displayed clearly on all devices. While Facebook automatically resizes images, uploading them at the recommended dimensions will always provide the best results.

Here are the key specifications for the most common placements as of 2025.

First, for standard Facebook Feed posts, you have a couple of excellent options. For a square image, the recommended size is 1080 by 1080 pixels. For a vertical image, which takes up more screen space on mobile feeds and can be more effective for engagement, you should use a 4:5 aspect ratio, with a recommended size of 1080 by 1350 pixels. While you can still post horizontal images, square and vertical formats are generally prioritised for mobile viewing.

Second, for Facebook Stories, which are designed to fill the entire mobile screen, you must use a 9:16 aspect ratio. The ideal resolution for this is 1080 by 1920 pixels. When designing your Story, it is also important to be mindful of the “safe zones.” Avoid placing any critical text or logos at the very top or bottom of the image, as they may be covered by your profile icon or other interface elements.

Third, for your Facebook Page Cover Photo, the display changes between desktop and mobile. To create an image that works well on both, a common best practice is to design it at a larger size, such as 1920 by 730 pixels, but ensure that all of your essential text and logos are placed within a central “safe zone” that will be visible regardless of the device it is viewed on.

And fourth, for your Profile Picture, this will be displayed as a circle. It should be uploaded at a minimum of 170 by 170 pixels, but for the best quality, uploading a higher resolution square image, such as 1080 by 1080 pixels, is recommended. Ensure your logo or main subject is centred so it is not cut off.

For the file format, using a high-quality JPG is best for most photographic images. For images that contain text or logos, or that require a transparent background, a PNG file is the better choice.

In summary, for the best results in the feed, use a resolution of 1080 pixels wide, with either a square (1080×1080) or vertical (1080×1350) format. For Stories, always use 1080×1920.

[Author]

Posts