[FAQ]

I’m creating more native video content for LinkedIn and I want to make sure I’m exporting my files with the ideal specifications for the platform. I want to ensure the best possible quality and performance once it’s uploaded.

Could someone provide the current recommended specs for 2025? I’m looking for details on the best aspect ratio, resolution, file type, maximum file size, and video length.

[Jeff Bullas]

Uploading a video to LinkedIn with the correct specifications is important for ensuring it displays at the highest quality and provides a good viewing experience for your professional network.

Here are the key video specifications to keep in mind. First, regarding the aspect ratio, while LinkedIn supports traditional horizontal video (16:9), it is highly recommended to use either a square (1:1) or a vertical (4:5) aspect ratio for your feed posts. These formats take up more vertical space on a mobile screen as users scroll, which helps to capture more attention.

Second, for resolution, you should always aim to upload a high-quality file. A resolution of 1080p is a reliable standard. For a square (1:1) video, this would be 1080×1080 pixels, and for a vertical (4:5) video, this would be 1080×1350 pixels.

Third, for the file format, LinkedIn supports several common types, but MP4 using the H.264 video codec is the most widely recommended format for its excellent balance of quality, file size, and compatibility.

Fourth, when it comes to video length, for a standard native video post in the feed, the maximum allowed duration is typically 10 minutes. However, it is critical to note that most successful videos on LinkedIn are much shorter than this. The best engagement is often seen on videos that are between 30 seconds and 3 minutes long.

Fifth, for file size, the maximum for an upload is quite generous, usually up to 5 gigabytes. For practical purposes and faster upload times, it is always a good practice to compress your video to a more manageable size without a significant loss in visual quality.

And sixth, for your audio and frame rate, a standard frame rate of 24 to 30 frames per second (fps) is perfectly acceptable, and an audio bitrate of at least 128 kbps will ensure your sound is clear.

In summary, for the best results on LinkedIn, it is recommended to use a square or vertical aspect ratio, a resolution of at least 1080p, and the MP4 file format. And while the platform allows for long videos, remember that shorter, more concise content typically performs best in the professional feed.

Cheers,

Jeff

[Author]

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