[FAQ]

Building on some recent conversations about video strategy, I’m thinking about another key video on my channel page:

I want to create a channel trailer to show to non-subscribed visitors, but I want to make sure it’s really effective at getting them to subscribe.

What are the key elements that a great channel trailer should include in 2025? What’s the ideal length, and what should the structure be to make it punchy and convincing?

Thanks for any advice!

[Jeff Bullas]

That’s a smart question. Your channel trailer is your 30 to 60-second elevator pitch to a new visitor, and its only job is to turn that visitor into a subscriber. A great trailer does not just tell people what your channel is about; it shows them in a fast-paced and engaging way.

Here are the key elements it must include. First, you need a powerful hook. The first three to five seconds must grab their attention and make it clear they are in the right place. This can be done by posing an intriguing question, making a bold statement, or showing a quick montage of your most exciting video moments.

Second, you need to quickly introduce yourself and the channel. A simple “Hi, I’m [Name], and on this channel, we explore…” is all you need.

Third, you must clearly state your channel’s value proposition. This is the most important part. You have to answer the viewer’s unspoken question, “What is in it for me?”. Explain the kind of content you create, who it is for, and what value or entertainment they will get from subscribing.

Fourth, you should showcase your best content. The trailer should include a rapid-fire montage of your most exciting, funny, or valuable clips. This provides social proof and gives a real taste of your content style and production quality.

Fifth, you can set expectations by mentioning your posting schedule. Letting viewers know you upload “new videos every week” encourages them to subscribe so they do not miss out on future content.

And sixth, your trailer must end with a very strong and direct call to action. The entire video builds up to this moment. You must explicitly tell the viewer to “subscribe now for more videos like this” and you can even use graphics to point to where the subscribe button is on the screen.

Keep the entire trailer short and punchy. You need to deliver your pitch before a new viewer’s attention wanders. A great trailer hooks the viewer, clearly communicates your value, shows them proof with your best clips, and ends with an unmissable call to subscribe.

Cheers,

Jeff

[Author]

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