[FAQ]

Hi everyone! I’ve set up my TikTok Shop and I’m able to link my products in my videos, which is great. The problem is, I am not really making any sales from them. My videos get views, but very few people are clicking the product link.

I feel like I’m missing something. I usually just show the product and talk about it, but maybe that is boring? What video styles are working for you to actually sell things? Like, are tutorials better than unboxings? Or should I be doing more skits or something? I just want to know how to make people really want to click that yellow basket.

Any help is appreciated, thanks!

[Jeff Bullas]

That’s the right question to be asking.

Top Line Answer: The most effective videos are not ads; they are authentic content formats that showcase your product as a solution. Focus on problem/solution videos, tutorials, and value-driven unboxings.

You need to stop thinking about selling a product and start thinking about demonstrating a solution.

The TikTok audience is very sceptical of anything that feels like a traditional advertisement, so your video’s first job is to provide value or entertainment. The single most effective video format for sales is the problem/solution structure, where the first few seconds of the video present a highly relatable problem that your product directly solves. Another incredibly powerful format is a straightforward tutorial or “how-to” video that demonstrates your product in action, which builds trust and proves its value to potential customers. Finally, a third effective method is an authentic unboxing that focuses less on the packaging and more on the immediate benefits and quality of the product inside. Regardless of the format you choose, your video must have a strong visual hook within the first two seconds and end with a clear, simple call-to-action that points viewers to the product link.

Cheers,

Jeff

[Author]

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