[FAQ]

Hey everyone,

I’ve started posting more native videos on LinkedIn and I’m digging into the analytics to see how they’re performing. There are a lot of different numbers, and I want to make sure I’m focusing on the metrics that actually matter for understanding performance and engagement.

What are the key stats in LinkedIn’s video analytics that you all pay the most attention to in 2025?

Any insights would be super helpful. Thanks!

[Jeff Bullas]

When analysing the performance of your videos on a professional platform like LinkedIn, it is important to focus on the metrics that reveal not just how many people saw your video, but the quality of that audience and how truly engaged they were with your content.

Here are the most important metrics to pay attention to in your LinkedIn video analytics:

Views: This is your top-level metric for reach. On LinkedIn, a “view” is typically counted after just a few seconds of playback while the video is at least 50% on screen. It is a good indicator of how well your video captured initial attention in the feed.

View-through Rate / Completion Rate: This is arguably a more important metric than total views. It shows you the average percentage of your video that people watched. A high completion rate is a very strong signal to the algorithm that your content was valuable and held the viewer’s attention.

Audience Demographics: This is one of the most powerful features of LinkedIn’s analytics. You can see the job titles, companies, industries, and geographic locations of your viewers. This data is incredibly valuable for confirming whether you are successfully reaching your target professional audience.

Click-through Rate (CTR): If your video post includes a link in the accompanying text, the CTR is a crucial metric for measuring action. It tells you what percentage of people who saw your post clicked on the link, which directly measures the effectiveness of your call to action.

Reactions, Comments, and Shares: These are your core, classic engagement metrics. Comments are particularly valuable on LinkedIn, as they indicate a high level of engagement and can spark a professional discussion. A post with a healthy comment section is often given greater visibility by the algorithm.

While total views can be a satisfying number to look at, the most actionable insights will come from analysing your view-through rate (to judge the quality of your video’s content) and your audience demographics (to judge the quality of your audience). These are the metrics that truly tell you if the right people are watching your videos and if they are finding your content compelling.

Cheers,

Jeff

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