[FAQ]

Hey everyone,

So I’ve got my TikTok account switched to a Creator/Business profile and have access to the analytics, but honestly, I’m a bit overwhelmed by all the different numbers and graphs.

I want to use this data to actually grow my account, but I’m not sure what to focus on. What would you say are the most important, key metrics to track in 2025 to really understand my performance? For example, in the Overview, Content, and Followers tabs, which stats are the most crucial ones to pay attention to?

Any advice on what to really focus on would be great, thanks!

[Jeff Bullas]

Understanding your TikTok Analytics is crucial for growth, and you can get the most value by focusing on a few key metrics in each section rather than getting lost in all the data.

First, let us look at the Overview tab. The most important metrics here are your Video Views, Profile Views, and Follower numbers over a specific period, such as 7 or 28 days. This provides a high-level snapshot of your channel’s health and growth trajectory. A positive sign is when a spike in video views leads to a corresponding increase in profile views and then new followers, as it shows your content is successfully attracting people to your page.

Second, the Content tab is where you analyse individual video performance. Here, the most critical metrics are Total Play Time and, most importantly, Average Watch Time. A high average watch time is a powerful signal to the TikTok algorithm that your content is engaging and keeping people on the platform. The “Watched full video” percentage is also vital; a high completion rate, especially on shorter videos, is a very strong positive indicator. Additionally, check the “Traffic source types” to understand how people are discovering your videos, whether it is from the For You page, your profile, search, or other sources.

Third, in the Followers tab, the essential information includes your net follower growth over time and, critically, the “Follower activity” section. This section shows you the hours and days when your followers are most active on TikTok. Scheduling your posts to go live just before or during these peak times can give your new videos a significant initial boost in engagement. Understanding the top countries or cities where your followers are located can also help in tailoring your content.

These metrics are all interconnected. A video with a high average watch time (found in the Content tab) is more likely to be promoted on the For You page, which in turn drives up your overall video views and potential follower growth (seen in the Overview tab).

While these quantitative metrics are key, do not forget the qualitative feedback in your comments and shares. This provides direct insight into what your audience is thinking and what truly resonates with them.

In summary, while all the data is interesting, focusing on your Average Watch Time per video, your Follower Activity hours, and the relationship between your video views and follower growth will provide you with the most actionable insights to refine your content strategy.

Cheers,

Jeff

[Author]

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