[FAQ]

Just wrapped up a LIVE and buzzing a bit. It’s late, but I’m trying to figure out the next steps for my channel here in Auckland.

I’ve been going LIVE consistently and have a great little community, and I’m keen to give back to my top supporters with things like badges and custom emotes. I’ve seen the “Subscription” option on other creators’ profiles, but I can’t seem to find it in my own creator tools.

I was wondering what the specific requirements are to unlock it. Is there a certain number of followers I need to have, or an age limit? Just want to figure out what I’m aiming for.

Any help is much appreciated. Cheers.

[Jeff Bullas]

That’s a great goal to be working towards. Thinking about sustainable monetization is a sign of a healthy, growing community.

Short Answer: While there are specific creator metrics for eligibility, access to TikTok’s LIVE Subscription is fundamentally a reward for building a valuable community through your video and audio content. The feature is a tool to formalise the relationship you have with your most dedicated fans.

Meeting the platform’s minimum requirements is the gate, but having a clear value proposition for what your subscribers will actually get in return is the key.

First, understand that TikTok grants access to these tools to creators who demonstrate consistency and an engaged audience. The “requirements” are really just metrics the platform uses to measure this. Your focus should be on producing high-quality, regular video content and, most importantly, hosting interactive LIVE streams. It’s during these live audio and video sessions that you build the direct connection that makes a viewer consider becoming a paying subscriber.

Next, you need to define the value of a subscription. What does a fan get for their money? The feature provides a framework for this, offering text-based perks like a subscriber badge and custom emotes that you design. However, you must go beyond that. You need to plan for exclusive content for your subscribers. This could be subscriber-only LIVE streams, Q&A sessions, or behind-the-scenes access. You have to answer the question: “Why should someone pay for this?”.

The official eligibility criteria generally include being at least 18 years of age, having a minimum number of followers, and having recent LIVE broadcast experience. Think of these not as arbitrary numbers to hit, but as the platform’s way of verifying that you are an established, consistent creator with a genuine community. Chasing these numbers with growth hacks is pointless; a smaller, highly engaged audience that you’ve built through quality content is far more likely to subscribe than a large, passive one.

Cheers,
Jeff

[Author]

Posts