[FAQ]

Hey LinkedIn pros,

I’m trying to be more active and build my presence on LinkedIn, but I sometimes draw a blank when it comes to what I should actually be posting. What kind of content really works well on the platform these days?

Should I be sharing industry articles, personal insights, asking questions, celebrating wins? And are there any best practices for things like using images or hashtags to get a bit more engagement? It feels a bit different from other social media.

Any tips would be super helpful!

[Jeff Bullas]

G’day,

Figuring out what to write on LinkedIn can be a bit of a thinker, but the main game is to share stuff that’s valuable and engaging for a professional crowd.

Here are a few types of posts that usually go down well.

First, sharing your own insights or expertise is a winner. This could be your take on an industry trend, a lesson you’ve learned, or a practical tip that others in your field might find handy. Shows you know your onions.

Second, asking thought-provoking questions can get a good discussion going. Pose a question about a common challenge in your industry, or ask for opinions on a new development.

Third, it’s good to celebrate achievements, both yours and others’. Things like starting a new job, finishing a big project, a work anniversary, or giving a shout-out to a colleague or a connection for their good work. Just keep it genuine.

Fourth, if you find a great article or resource, share it, but don’t just sling the link. Add a sentence or two with your own thoughts on it, why it’s worth a read, or what your network might get out of it.

Fifth, telling professional stories can be quite powerful. Maybe a challenge you overcame at work, a key learning experience, or even a bit of a behind-the-scenes look at what you do, if it’s appropriate. People connect with stories.

And sixth, if it applies to you, company news and updates are good. Things like company milestones, new hires, job openings, or insights into the company culture.

Speaking of getting the structure right, there’s a handy free ‘LinkedIn Post Format Cheatsheet’ that my team put together. You can grab it if you like; just need to sign up to download or use it over at https://www.jeffbullas.com/docs/linkedin-post-format-cheatsheet/. Might give you a few extra pointers.

A few general pointers for your posts: always aim to provide value. Before you hit post, ask yourself if your network would find it interesting or useful. Chuck in a relevant image or a short video if you can, as that often helps posts get noticed. And use a few relevant hashtags to help people find your content, but don’t go overboard. Tagging people or companies you mention is also good practice, when it makes sense.

The best stuff on LinkedIn usually sparks a bit of thought, offers some value, or helps build those professional connections. Give a few different things a crack and see what resonates with your network.

Cheers,

Jeff

[Author]

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