[FAQ]

Hi all,

My sales manager just had our whole team look up our “Social Selling Index” (SSI) score on LinkedIn. Mine is a 62, which sounds okay, but I have no real context for what’s “good” or “bad.”

I see the four components—establishing your brand, finding the right people, engaging with insights, and building relationships—but I’m not totally clear on what specific actions improve each one.

For the sales pros here who actively track this, what’s a good score you aim for? And what are the most effective, high-leverage activities you do to get your score up? I want to make sure I’m focusing my time on the right things.

Thanks!

[Jeff Bullas]

It’s a useful metric to track if you’re in sales.

Short Answer: A score above 75 is generally considered strong, as it puts you in the top tier of users. You improve it by consistently posting valuable content and engaging in meaningful conversations with your network.

The score is a direct measurement of how well you are using the platform’s different content and networking tools.

To improve your score, you must focus on the four components. First, establishing your brand means having a complete profile; this includes a professional image, a well-written text summary, and even a profile video to add a human element. Second, ‘Engaging with insights’ is a direct measure of your content strategy. Your score here is boosted by regularly sharing valuable content formats, whether that’s insightful text posts, relevant industry videos, or data-rich images, and then participating in the comment sections. Third, ‘Building relationships’ is not just about connecting, but about the quality of your text-based interactions. This score improves when you send personalised messages and have genuine conversations, rather than just collecting contacts. Finally, ‘Finding the right people’ is about your search activity, but it’s connected to your content; you find prospects and then engage them with your relevant text and video posts.

Cheers,

[Author]

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