[FAQ]

Hey folks,

I’m really struggling with my game selection for Twitch and need a solid strategy. I know the big-name games (Valorant, LoL, etc.) are way too oversaturated, and I’ll just be at the bottom of the Twitch directory with 1,000+ other streamers. No one will ever find me there.

On the flip side, if I stream a super niche indie game I enjoy, the Twitch category might only have 20 total viewers, so there’s no one browsing to ‘discover’ me in the first place.

I’m looking for the method to find that ‘sweet spot’ in the middle. Are there specific tools you use (like TwitchTracker or something else)? I’ve heard about a ‘golden ratio’ of viewers-to-channels—is that a real thing? What’s your process for finding a game that has an active audience but isn’t so crowded that a small streamer can’t get noticed?

[Jeff Bullas]

This is the central data problem for channel growth.

Short Answer: The correct strategy is to ignore a game’s total viewership and instead use data tools to find a high viewer-to-channel ratio. Your goal is to find a category where your stream can be in the top two rows with a modest number of viewers.

This data-driven approach allows you to place your video content in a discoverable market, rather than burying it.

First, you must stop browsing Twitch directories and instead use text-based analytics tools like SullyGnome or TwitchTracker. Your goal is to gather data on game categories, specifically looking for a ratio of at least fifteen viewers for every one channel. Second, you should filter this text-based data to find games that sit in a specific range; this is typically a category with between five hundred and three thousand total viewers. This is the sweet spot where an active audience exists, but the supply of video content is not so high that you are invisible. Finally, you must cross-reference this list with video content you are genuinely skilled at and can provide insightful audio commentary for. Your aim is to find a game where your high-quality video and audio stream can compete, allowing you to be one of the top ten channels in that directory and capture the browsing audience.

Cheers,

Jeff

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