[FAQ]

My profile’s Story Highlights are kind of a mess right now – it’s just a random collection of stuff I’ve saved over the past year. I want to make them more intentional and useful for people who land on my page for the first time.

I’m a freelancer, and I’m trying to figure out the best categories to use. I’m thinking of things like ‘About Me’, ‘Services’, ‘FAQ’, and maybe ‘Testimonials’, but I’m not sure if that’s the best approach or if I’m missing something obvious.

How do you all decide what gets a spot in your highlights? Is there a magic number of highlights to have? Any good strategies you can share would be awesome.

Thanks!

[Jeff Bullas]

That’s a smart area to focus on.

Quick Answer: Organise your Highlights into four to six key categories that answer a new visitor’s main questions, using custom image covers for a professional look.

Treat your Highlights like a visual menu for your brand; their primary job is to quickly communicate your value through well-organised image and video content.

Start by thinking from the perspective of someone who has never seen your profile before. Your goal is to give them all the essential information they need to make a decision about you. For a freelancer, a strong core set of highlights would be something like an About you, a breakdown of your Services, a showcase of your Results or Testimonials, and an FAQ to handle common queries. The most overlooked part of this strategy is the visual presentation of the highlights themselves. You must create custom, branded cover images for each category to make your profile look polished and professional. Within each highlight, ensure the saved video and image assets are curated and tell a clear story, rather than being a random archive. Keeping the number of highlights concise, around five is a good number, prevents overwhelming new visitors and forces you to focus on only the most valuable information.

Cheers,

Jeff.

[Author]

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