[FAQ]

Hello everyone,

I have been uploading videos for a few months now and I am trying to understand my analytics properly. I am having a doubt about my CTR numbers. For some videos, my click-through rate is around 3-4%, but for others, it is as high as 8% or 9%.

I don’t have a clear idea if these numbers are good or if I should be worried. Is there an average CTR that is considered a healthy benchmark for a growing channel? Also, does a “good” CTR depend on where the traffic is coming from, like Browse features versus Suggested videos?

Kindly suggest what I should be aiming for. Thanks so much.

[Jeff Bullas]

This is a core metric every creator should understand.

Short Answer: While most channels average a CTR between 2% and 10%, a “good” number is highly contextual. The key is to focus on optimising the two content formats that directly control it: your thumbnail and your title.

Improving your CTR is a direct result of mastering the synergy between these visual and text-based first impressions.

It is not productive to chase a single universal CTR number, as it naturally fluctuates based on where your impressions are served; for example, homepage traffic often has a lower CTR than suggested video traffic. Instead, you should concentrate your efforts on the two content formats you control. Firstly, your thumbnail is a visual format that must be engineered to capture attention. This means using clean, high-contrast designs, bold and minimal text, and emotive imagery that sparks curiosity. Secondly, your title is a text format that must complement the thumbnail to make a compelling promise to the viewer. A great title includes relevant keywords for search but also poses a question or states a clear benefit that makes a person want to know the answer. The most successful channels master the art of making these two formats—the image and the text—work together to tell a cohesive story that makes clicking feel necessary.

Cheers,

Jeff

[Author]

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