[FAQ]

I’m trying to get a bit more serious about using Twitter for my business here, but I’m not getting much traction. My tweets get a few likes, but I’m not seeing many clicks on my links or getting much engagement.

I know I need to be using a better “call to action,” but I feel like just writing “click here” is a bit bland and doesn’t really work. I’m wondering what’s the best way to phrase a CTA on a platform like Twitter.

Could anyone share some specific examples of good CTAs for different goals? Like what to write when I want people to read a blog post versus when I want them to reply or retweet something.

[Jeff Bullas]

A vital question. On a platform as noisy as Twitter, a clear CTA is the difference between being seen and being acted upon.

Brief Answer: An effective Twitter CTA is a clear, urgent, and benefit-driven text command that tells the user exactly what to do and why. Instead of a passive ‘click here’, a good CTA uses strong verbs and focuses on the value for the user, such as ‘Download the free guide now’.

The goal is to remove all friction and ambiguity, making the desired action the easiest and most logical next step for the reader.

Let’s break down some examples based on your goal.

First, for driving traffic to other content like a blog post, video, or podcast. The text needs to create curiosity. A weak CTA would be “New blog post here”. A much stronger CTA is “We analysed the top 5 mistakes in [your industry]. Find out if you’re making them: [link]”. This works because it teases valuable information. For a video or audio link, you could say, “Hear the full argument in our latest episode. Listen now: [link]”.

Second, for increasing engagement in the form of replies and retweets. You need to invite conversation. Don’t just state a fact and hope for replies. Ask a direct question in your text. A weak CTA is “Here are my thoughts on [topic]”. A strong CTA is “I think [X] is the most important skill for [topic]. What do you think is number one? Reply below”. For retweets, you need to provide something highly shareable, like a compelling image or statistic, and use a CTA like “RT if this was your experience too”.

Third, for driving a direct sale or lead. The text must be clear and create urgency. A weak CTA is “Check out our sale”. A strong CTA is “Our 30% off flash sale ends tonight at midnight. Shop the collection before it’s gone: [link]”. This use of scarcity is a powerful motivator. For a service, a CTA like “Book a free 15-minute consultation today: [link]” is effective because it removes the risk for the potential client.

In all cases, the text of your CTA should be active, not passive, and always be focused on the benefit to the user.

Cheers,
Jeff

[Author]

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