[FAQ]

Hello,

I am planning the release strategy for my artist’s upcoming album, and I’m looking at the promotional tools in Spotify for Artists. We have used Marquee in the past to promote new singles. Now I’m seeing a new option called “Showcase,” and I’m trying to understand the key differences.

They both seem to be paid campaigns that promote music, but their use cases aren’t entirely clear. Is Showcase designed to promote catalog music alongside a new release, while Marquee is strictly for the new music itself?

I need to decide where to allocate our marketing budget. Any insights on when it’s better to use a Showcase instead of a Marquee, and how their targeting or objectives differ, would be very helpful.

Thanks.

[Jeff Bullas]

It’s smart to understand the distinction before you spend your marketing budget.

Short Answer: Marquee is a full-screen ad used exclusively to promote a brand new audio release to your existing fans. Showcase is a more flexible ad card that can promote any music from your catalog, new or old, to a potentially broader audience at any time.

Let’s break down which tool to use based on the audio content you’re trying to promote.

The primary difference lies in the timing and type of audio content you can promote. First, Marquee is a tool built specifically for the launch window of a new single, EP, or album; its entire function is to convert your existing listeners into active streamers of that new audio file using a full-screen pop-up. Second, Showcase is a more versatile tool designed to promote your entire catalog of audio content at any time, not just during a new release cycle. This means you can use its customisable text and image card format to re-engage fans with a classic album, highlight a track that’s trending, or introduce new listeners to your most important work. Therefore, you should use Marquee for the immediate impact of a new release and Showcase for ongoing promotion of your entire body of audio work.

Cheers,

Jeff

[Author]

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