[FAQ]

I’ve been hearing more about a feature called “Clips” on Spotify for promoting music, and I want to make sure I’m not missing out on a useful tool.

What exactly is this feature in 2025? Is it like a TikTok-style video that you attach to your song or to your artist profile?

I’m looking for some best practices on how to use these short videos effectively to tell a story about my music and connect with potential fans on the platform. Any tips would be great, thanks!

[Jeff Bullas]

That is an excellent question. Spotify Clips are a powerful tool for artists to add a personal, visual layer to their music right on the platform, and using them effectively can help you build a deeper connection with your listeners.

A “Clip” is a short, vertical video, under 30 seconds long, that you can upload via your Spotify for Artists account. Unlike a Canvas, which is a looping visual tied to a specific song’s playback screen, Clips function as standalone content that appears on your artist profile and can be attached to your tracks and albums to provide more context.

Here are some of the most effective ways to use them. First, you should use Clips to tell the story behind a song. This is arguably the best use for the feature. You can create a short video explaining the inspiration behind the lyrics, the meaning of the song, or a fun fact about its recording process. This adds a layer of depth that your fans will appreciate.

Second, you can use them to announce a new release. Create a Clip where you talk directly to your fans about your new single or album, letting them know it is out now on Spotify and encouraging them to go listen to it.

Third, you can share behind-the-scenes footage. Show your fans short video clips from your time in the recording studio, from a music video shoot, or from life on tour. This creates a more personal and authentic connection with your audience.

And fourth, you can teach your fans something. If you are a musician known for a particular skill, you could create a short Clip that teaches a guitar riff, a vocal run, or a drum pattern from one of your popular songs. This provides direct value and engages your most dedicated fans.

The key to a good Clip is to keep it authentic and direct. They are designed to feel like a personal, direct-to-camera message, similar to an Instagram Story, not like a highly-produced music video.

Cheers,

Jeff

[Author]

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