That’s a timely question, especially in the current job market.
Short Answer: Yes, for an active job seeker, it is worth it. Premium is an accelerator that provides crucial data and unlocks communication channels that are otherwise closed.
The best way to see Premium is as a toolkit that amplifies the impact of your own content and personal brand.
First, its most undervalued feature is full access to LinkedIn Learning, which is a massive library of high-quality video content designed to help you upskill for the specific roles you are targeting. Second, the InMail feature is a powerful tool. It allows you to craft a highly personalised text message and send it directly to a hiring manager, a format that is far more direct and impactful than a standard connection request. Third, features like ‘Who’s Viewed Your Profile’ provide crucial data on the audience that is consuming your content. This tells you if your profile’s text and featured media are attracting the right people, allowing you to tailor your content strategy and follow up with interested recruiters. It turns your profile from a passive document into an active lead-generation tool.
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