Moving beyond the basic tools is a smart way to stand out.
Quick Answer: For a non-designer, the best app is a template-driven one like Unfold or Mojo, as they make it easy to create professional-looking video and image layouts.
These apps are built to elevate your static image and video content from a simple phone upload to a cohesive brand story.
The main problem with the native Instagram Story tools is that they make it hard to create a consistent, branded look, which is what makes a profile look professional. A dedicated Story app solves this. For clean, minimalist image- and text-based layouts that feel like a digital magazine, Unfold is an excellent choice. For more dynamic, attention-grabbing video content, you should look at an app like Mojo, which specialises in animated text and video templates that hold viewer attention. A tool like Canva is a powerful all-rounder that handles both static image-based graphics and video templates, making it a good choice if you want one tool for all your content. The specific app matters less than the strategy of using its templates to create a consistent visual identity for all your Story content.
Cheers, Jeff
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