[FAQ]

I’m setting up the call-to-action button at the top of my business page, and there are a lot of different options to choose from (like ‘Book Now,’ ‘Contact Us,’ ‘Shop Now,’ ‘Learn More,’ etc.). I’m not sure which one is considered the ‘best’ or most effective to use in 2025.

Does the choice of button have a big impact on getting people to take action? What’s the best one to choose based on different business goals?

[Jeff Bullas]

That is a great question.

Quick Answer: The ‘best’ call-to-action button for your Facebook Page depends entirely on the single most important action you want a visitor to take. You should choose the button that most directly and clearly describes that specific business goal.

Choosing the right CTA is about reducing friction and making it as easy as possible for a potential customer to do business with you directly from your Page. Here is how to think about it based on your primary objective.

First, if your goal is to generate leads or book appointments, then buttons like ‘Book Now’, ‘Sign Up’, or ‘Contact Us’ are the most direct and effective choices to use.

Second, if you run an e-commerce business and your goal is to drive direct sales, then the ‘Shop Now’ or ‘View Shop’ buttons are the best options, as they take users straight to your products with a clear intent.

Third, if your primary goal is to educate your audience or drive traffic to your website to learn more about a complex service, then the ‘Learn More’ or ‘Watch Video’ CTAs are excellent choices.

And fourth, for local businesses like restaurants or service providers, the ‘Order Food’ or ‘Call Now’ buttons are designed for immediate, high-intent actions that can lead to a direct sale.

The most common mistake is choosing a vague call to action like ‘Learn More’ when your actual goal is to get someone to book a call. You should always choose the CTA from Facebook’s list that most accurately describes the specific action you want the user to take next. Be direct.

Cheers,

Jeff

[Author]

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