[FAQ]

Our brand has been using our Telegram channel for a while now, mainly for announcements and sharing links to our new products. Now with Stories, I’m a bit stumped on how to use them properly.

I don’t want to just repost the same content from our main channel. It feels like it should be for something different, maybe more informal? For those of you who’ve been using them, what’s working? Are you using them for behind-the-scenes content, quick polls, or limited-time offers? Just trying to figure out the best strategy so it adds value and doesn’t just become noise. Cheers.

[Jeff Bullas]

It’s smart to differentiate your Stories strategy from your main channel.

Short Answer: The best strategy is to use Stories for informal, time-sensitive, and interactive content that complements your main channel, rather than duplicating it.

Let’s look at how specific content formats are uniquely suited for the ephemeral nature of Stories.

You should treat your main channel as your curated art gallery and your Stories as the live, behind-the-scenes tour. Firstly, **short-form video** is the premier format for Stories. Use it to post authentic, unpolished content like quick Q&As, a tour of your workspace, or a “day in the life” video that you wouldn’t put on your main feed. This raw video format builds a much stronger personal connection with your audience. Secondly, your **image-based content** should be geared towards immediate action. This is the perfect place for posting a visually engaging graphic announcing a 24-hour flash sale or a limited-time offer. You can also use stickers on a background image to run a quick, informal poll. Thirdly, **text-based Stories** should be used very sparingly. The format is fundamentally visual, so only use plain text for the quickest of announcements or to ask a simple question. Finally, a clever strategy is to use one content format to promote another. Post an intriguing teaser **image** in your Story with a link that directs your followers to a more detailed, long-form **text** post or video in your main channel, effectively using the Story as an advertisement for your permanent content.

Cheers,

Jeff

[Author]

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