[FAQ]

Hello!

I’ve been making pre-recorded videos for my X account for a while now, and I’m thinking of trying the live video feature. But I’m not so sure what to do, actually. It feels very different from just uploading a video.

For those who go live, what kind of content do you find works best? Is it better for Q&As, behind-the-scenes, or something else? I don’t want to go live and just have dead air, you know?

Any ideas would be very helpful. Thank you!

[Jeff Bullas]

A smart question, as live video requires a completely different approach to pre-recorded content.

Quick Answer: The best content for X live video leverages real-time interactivity; formats like live Q&As, event coverage, and product demonstrations are most effective.

Let’s explore why these specific, interactive formats are uniquely suited to the live environment.

The fundamental strength of live video is its unedited, real-time nature, so your content format must embrace this. First, the most powerful format is a live question-and-answer or ‘Ask Me Anything’ session, as this builds a direct and authentic connection with your audience that pre-recorded content cannot replicate. Second, broadcasting live from an event or a unique behind-the-scenes location provides viewers with exclusive, timely content that creates a sense of urgency and shared experience. Finally, a live product demonstration or tutorial is an excellent format for showcasing features and responding to audience questions instantly, which can be highly effective for both education and sales. You should avoid using the live format for content that isn’t interactive, as simply presenting a static monologue wastes the potential of the medium and disrespects your audience’s time.

Cheers,

Jeff.

[Author]

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