[FAQ]

I’m trying to figure out the ideal length for the text in my LinkedIn posts to get the best engagement. I see some very short, punchy posts, but also some very long, story-driven ones that seem to do well.

Is there a general ‘sweet spot’ or a recommended character or word count that works best on the platform in 2025?

[Jeff Bullas]

That is a great question.

Quick Answer: There is no single ‘best’ length for a LinkedIn post, as both short and long posts can perform well. However, data often shows a sweet spot for engagement on longer, story-driven posts is between 1,200 and 2,000 characters.

The key is not the length itself, but whether the length is justified by the value you are providing to the reader and the strength of your opening hook. Here is how to think about it.

First, longer posts are excellent for storytelling, sharing in-depth expertise, and providing a strong, unique perspective. When you format them correctly with very short paragraphs and plenty of white space, they can generate high ‘dwell time’, which is a positive signal to the LinkedIn algorithm.

Second, shorter posts, perhaps under 500 characters, are great for asking a quick question, sharing a single powerful statistic, or posting a compelling image or video with a concise caption. Their advantage is that they are very quick and easy for your audience to consume and react to.

Third, you must remember that LinkedIn cuts off your post after the first few lines with a ‘…see more’ link. Your first sentence must be a powerful hook that makes someone want to click to read the rest, regardless of your post’s total length. If your hook is weak, the length does not matter because no one will read it.

In summary, you should not be afraid of longer posts on LinkedIn if you have a valuable story or insight to share, as these are often what build thought leadership. It is a good practice to mix these in with shorter, punchier posts for variety.

Cheers,

Jeff

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