[FAQ]

Hey y’all,

So, my community has a bunch of inside jokes and catchphrases, and I think it would be awesome to turn them into our own custom Telegram sticker pack. I feel like it would be a super fun way to build our brand identity.

I’m a total newbie on this, though. On the creative side, what kind of stuff makes for a great, shareable sticker? Should it be text, images, or a mix?

And on the technical side, how do you actually do it? What are the file requirements, and how do you upload them? Finally, once you’ve made a pack, what’s the best way to get your community to actually adopt it and start using it everywhere? I want these things to spread!

Any tips on the whole process from idea to launch would be amazing.

[Jeff Bullas]

Custom stickers are a fantastic, native way to build a strong brand identity on Telegram.

Short Answer: The best strategy is to create a pack of highly emotional and context-specific images, then promote them using a multi-format launch campaign within your channel.

Let’s break down the creation and promotion process by the content formats you’ll need to use.

A successful sticker pack becomes a part of your community’s language. Firstly, the stickers themselves are a unique type of image content. The most effective ones aren’t just your logo; they’re images that convey a specific emotion, reaction, or inside joke that is relevant to your community. These images must be visually clean, easy to understand at a small size, and work on both light and dark backgrounds. Secondly, the creation process itself uses a mix of formats. You design the image files according to Telegram’s specifications, and then you upload and manage them through a conversation with the official @Stickers bot, which is a text-based command interface. You could even create a short, helpful screen-capture video tutorial for your members showing them how to find and add the new pack. Thirdly, you need to launch the sticker pack like a new product to encourage adoption. Create a big announcement post featuring a single, large image that showcases all the new stickers. Follow this up with a text-based poll asking the community which new sticker is their favourite. You can even record a fun audio message or round video message where you use one of the catchphrases from the stickers. This multi-format launch makes it an event and drives immediate use.

Cheers,

Jeff

[Author]

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