[FAQ]

I know that getting viewers to “Add to Favorites” (the little bookmark icon) is a really strong signal for the algorithm. I want to be more intentional about getting people to save my videos, but I’m not sure what the best way is to encourage it.

What are some effective strategies or types of content that make people want to save a video for later in 2025? And what’s the best way to ask for a save without it being weird?

Thanks for any tips!

[Jeff Bullas]

That is an excellent topic. Getting a viewer to save your video by adding it to their Favorites is one of the most powerful engagement signals you can send to the TikTok algorithm.

It tells the algorithm that your content is so valuable or interesting that the user wants to be able to return to it later. To encourage this behaviour, you need to intentionally create content that has a clear future utility for the viewer.

Here are some of the most effective ways to do this. First, you should create content that is genuinely useful and can be referenced. The most common reason people save a video is for future use. This includes content like step-by-step tutorials, recipes, workout routines, or a list of valuable tips that people cannot absorb in a single viewing.

Second, you can provide detailed information or curated lists. Content that lists things like “5 books you must read on marketing” or “3 useful websites for creators” is highly savable. People save these posts with the intention of checking out those resources at a later time.

Third, you must use a direct call to action. You need to explicitly tell people to save the video for later. You can do this with a text overlay on the screen towards the end of the video that says, “Save this for later!” or “Add to Favorites!”. You can also mention it in your video’s audio or in your caption.

And fourth, you can create content that is highly inspirational or aesthetic. Content that features a powerful quote, a motivational message, or a beautiful visual that people want to revisit for inspiration is also frequently saved by users.

In summary, to get more saves, you must create content that is either so useful or so inspiring that a viewer has a clear reason to come back to it. Always include a direct call to action telling them to save the video for later reference.

Cheers,

Jeff

[Author]

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