[FAQ]

Hey folks. So we’ve been running our podcast for about a year and have a pretty solid listener base, but getting people to actually leave ratings and reviews on Apple or Spotify feels like pulling teeth. We have maybe 20 reviews total.

I know how important they are for chart rankings and discoverability, but I feel like our call to action at the end of the show just gets ignored.

What strategies have you all used that actually work? I’m looking for something more effective than just begging them every week. Is there a trick to this I’m missing?

[Jeff Bullas]

Good question, this is a universal challenge for creators.

Quick Answer: The most effective strategy is to combine a specific, motivating audio call-to-action with simple, multi-format instructions using text and images to make the process frictionless for your audience.

Before we get into tactics, a word of warning. Never, ever pay for reviews or use services that promise fake engagement. This practice is a direct violation of the terms of service on platforms like Apple and Spotify. It will damage your credibility and can get your show delisted, which is a risk you should never take.

Now, for what actually works. Your primary tool is your own audio. Instead of a generic plea at the very end of your show, create a dedicated audio segment in the middle where you explain exactly why reviews are important to your specific show’s growth. The most powerful thing you can do is to read a recent 5-star review on-air. This serves two purposes: it gives you relevant content and it provides powerful social proof that you read and value listener feedback, which motivates others to contribute.

You must then support that audio with clear instructions. Many listeners simply don’t know how to leave a review. In your show notes, provide a simple, text-based, step-by-step guide with a direct link. On social media, create a simple image or a short screen-recorded video that visually walks people through the process. By removing the guesswork and making the ‘how-to’ part of your content strategy, you’ll see a much better result than just asking.

Cheers,
Jeff

[Author]

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