[FAQ]

Hello,

I manage an artist who is starting to build a good international audience, especially in Germany and Mexico. We want to make sure our communication on our Spotify profile is accessible to these fans, and the artist bio is the first thing we want to address.

I’ve seen that Spotify can pull bio translations from Wikipedia, but we don’t have Wikipedia pages in German or Spanish yet. What is the best practice in this case? Should we just put multiple translations into the main bio field in Spotify for Artists, separated by a slash? Or is there a more elegant, official way to provide different language versions to Spotify so they are displayed to the correct users?

Our goal is to provide a clean, native experience for our listeners in different countries. Any advice on how to best manage this would be greatly appreciated.

Thank you.

[Jeff Bullas]

It’s a great goal to want to communicate directly with your international fans.

Short Answer: Spotify displays your primary bio from the text you enter in Spotify for Artists, but for other languages, it automatically pulls that text content from the artist’s corresponding Wikipedia page. The best practice is to get a Wikipedia page translated into your target languages.

Let’s clarify how these two separate sources of text-based content work on your profile.

First, the bio text you write in your Spotify for Artists dashboard is your default content, shown to all users where a local language version is not available. Second, for translated bios, Spotify’s system relies exclusively on pulling text directly from an artist’s Wikipedia page. For example, if a fan in Germany is using Spotify in German, the system will look for a German-language Wikipedia page for your artist and display that content as your bio. Therefore, the only official way to have your bio appear cleanly in multiple languages is to establish a Wikipedia presence in those languages; placing multiple translations in the single bio field is not recommended as it creates a cluttered text format for all users.

Cheers,

Jeff

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