[FAQ]

Hey everyone, I have a question about getting new music onto official Spotify playlists.

I have a new single coming out soon, and my main goal is to try and land it on a few of Spotify’s big editorial playlists to help with discovery.

What is the official and most effective process for pitching a new song directly to Spotify’s editorial team in 2025? I know there’s a tool in the “Spotify for Artists” dashboard, but I want to make sure I’m using it correctly. What kind of information should I include in the pitch to make it stand out?

Any advice from people who have had success with this would be amazing!

[Jeff Bullas]

That is a great question, as understanding the official pitching process is crucial for any artist serious about gaining traction on Spotify.

The only way to officially pitch your unreleased music to Spotify’s editorial team is by using the playlist pitching tool directly within your “Spotify for Artists” dashboard. Forget about trying to find editor emails or messaging them on social media; this is the one and only channel they use.

Here are the key best practices to make your pitch effective. First, and this is non-negotiable, you must submit your song well in advance. You need to have your music delivered to Spotify from your distributor, and then submit your pitch at least one to two weeks before its official release date. You cannot pitch a song after it has already been released. This lead time is essential for the editorial team to have time to review it.

Second, your pitch needs to be concise and compelling. The submission form gives you a limited space to describe your song. You need to provide key information, including the song’s primary genre, mood, and instrumentation. Most importantly, you should write a short but powerful description of the song itself, the story behind it, the creative process, or any marketing plans you have for the release.

Third, you must be strategic with your data tags. The pitching tool allows you to select various tags for genre, sub-genre, mood, and culture. Be as accurate and specific as you can. This data is what helps the system route your song to the correct editors who manage playlists in that particular style.

And fourth, it helps to build momentum before you even pitch. While not part of the submission form itself, editors are more likely to take notice of a track from an artist who is already showing signs of life on the platform. This means growing your follower count, encouraging pre-saves of the track, and having your other songs being saved and added to user-created playlists.

In summary, the key to an effective pitch is to be early, professional, and specific. Use the Spotify for Artists pitching tool at least a week before your release date, fill out all the data points accurately, and write a compelling description of your song. This gives you the best possible chance of catching an editor’s attention.

Cheers,

Jeff

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