[FAQ]

Hey,

I feel like my content is pretty solid and my current followers are engaged, but my growth has really hit a wall. I think I need to start promoting my TikTok account outside of the app itself to bring in a fresh audience.

I’m just not sure what the best strategy is. Do you post your full TikTok videos on Instagram Reels? Or is it better to post a teaser clip that directs them back to TikTok? I’ve also heard some people use Pinterest or blogs to drive traffic, but I’m not sure how effective that is.

I’m keen to hear what cross-platform promotional strategies are actually working for you to grow beyond just what the For You page gives you.

[Jeff Bullas]

A smart question; you can’t rely on one algorithm to build your entire audience.

The Short Answer: The most effective way is to repurpose your best TikToks as native video content for Instagram Reels and YouTube Shorts, but with a clear call-to-action that funnels viewers back to your TikTok for exclusive content.

The goal is not just to post your TikToks everywhere, but to use other platforms as strategic funnels.

Your primary strategy should be to repurpose your content with a clear purpose. This means you take a top-performing TikTok video, remove the watermark, and edit it slightly to feel native to Instagram or YouTube, perhaps by using a trending sound from that platform’s library. The most crucial change is adding a specific call-to-action at the end, such as, “This was Part 1 of my series on X; you can find the full 4-part series on my TikTok right now.” This gives viewers a compelling reason to switch apps. A second effective method is to use static-image platforms like Pinterest. You can create a simple, vertical video Pin that acts as a short trailer for a longer TikTok, which works remarkably well for driving traffic from a search-based audience. Don’t just dump your content on other platforms; instead, use those platforms to create specific pathways that lead new audiences directly to your TikTok profile.

Cheers,

Jeff

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