[FAQ]

Hi,

Bit of an awkward one here. I used to run a podcast pretty consistently for about a year, but life got completely manic about nine months ago (new job, moved house – the usual chaos!), and I just couldn’t keep up. The show basically just stopped, with no proper announcement.

I’m finally in a position where I can realistically get back into it, and I’d love to revive the show. The old episodes still get a trickle of downloads, so I know there’s some interest still there.

My question is, how do I do this properly? Should I just drop a new episode and hope people notice? Or is there a more strategic way to relaunch after such a long, silent break? I don’t want to just fizzle out again. Any advice from folks who’ve successfully come back from a ‘podfade’ would be brilliant.

Cheers.

[Jeff Bullas]

Reviving a show requires a strategic approach.

Short Answer: The best strategy involves a multi-format campaign that clearly announces your return, resets expectations, and delivers immediate value with new, consistently scheduled audio content.

Simply dropping a new audio episode into the void after a long silence won’t reignite your audience effectively.

Your relaunch requires three specific content formats. The first is a dedicated teaser audio format, a short standalone episode published to your feed explaining the absence, confirming your return, and outlining any changes to the show’s audio format or schedule. The second is a coordinated text-based format across your email list and social media channels, using clear text posts to announce the return date and build anticipation for the first new episode. The third, and most critical, is establishing a sustainable audio production format from day one; batch-recording several audio episodes before your relaunch ensures you can deliver on your new, consistent schedule, which rebuilds listener trust far more effectively than a single, isolated comeback episode. Refreshing your visual format with updated cover art can also signal a fresh start.

Cheers,
Jeff

[Author]

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