[FAQ]

I’ve been doing Facebook Live sessions for my business, and while the engagement during the live broadcast is good, I feel like the content’s value just disappears afterwards. I want to get more mileage out of the effort it takes to produce each Live video.

What are the most effective ways to repurpose the recording in 2025? I’m thinking about things like editing it down, creating clips for other platforms, or maybe even turning it into other content formats like a blog post.

[Jeff Bullas]

Repurposing your Facebook Live video after the broadcast has ended is a highly effective strategy to maximise the return on your effort and reach a much wider audience who may have missed the live event. You should view the original Live video as a pillar piece of content from which many smaller assets can be created.

First, you should optimise the replay on Facebook itself. After your live stream ends, it exists as a standard video post on your Page or profile. You should go back and edit this post to add a more compelling, keyword-rich description, check and edit the auto-generated captions for accuracy, and consider adding a custom thumbnail to make it more appealing in the feed.

Second, the most impactful strategy is to create short-form video clips. Download your full Live video, then use a video editor to identify and cut out several short, high-impact segments that are typically 30 to 90 seconds long. These could be key tips, powerful quotes, or answers to interesting questions that were asked. Add clear captions to these clips and then post them as individual Reels on Facebook and Instagram, as Shorts on YouTube, and as videos on TikTok. This is the best way to expose your content to new audiences.

Third, you can create a more polished, long-form version for YouTube. You can edit the full Live recording to trim the informal beginning and end where you might have been waiting for people to join, add any relevant B-roll footage or on-screen graphics, and improve the overall audio quality before uploading it to your YouTube channel.

Fourth, you can repurpose the audio from the recording. It is a simple process to strip the audio from the video file and publish it as a standalone podcast episode. This allows you to serve the segment of your audience that prefers to listen to content rather than watch it.

Fifth, you can turn the content into a blog post or an email newsletter. Use an AI-powered transcription service to get a written version of your Live session. You can then edit and reformat this transcript into a detailed blog post that summarises the key points and even embed the full video replay within it. This is excellent for your website’s SEO.

And sixth, you can pull out key quotes from the broadcast. Take the most insightful or memorable sentences and turn them into simple, shareable image graphics for your social media feeds.

By treating your one live session as the source for a dozen or more pieces of “micro-content,” you drastically increase your reach and the overall value of the time you invested in the original broadcast.

[Author]

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