[FAQ]

We put a lot of effort into our webinars, and I feel like the content has a much shorter lifespan than it should. I want to start repurposing our webinar recordings into native video content for our LinkedIn Company Page and for our team’s personal profiles.

What is the most effective way to do this in 2025? Should I be creating short clips of the best moments, or something else? How do you make the content engaging for the fast-moving LinkedIn feed?

[Jeff Bullas]

That is a great strategic question.

Quick Answer: The best way to repurpose a webinar for LinkedIn is to edit it into multiple, short, standalone video clips, each focused on a single key insight or tip. You then post these clips natively to the feed over several days or weeks.

A single one-hour webinar is a goldmine of content that can fuel your LinkedIn presence for weeks if you approach it strategically. Here is how to do it effectively.

First, you must identify the ‘golden nuggets’. After the webinar, review the recording and timestamp every key moment. Look for powerful statistics, answers to common questions, actionable tips, or insightful quotes. These are your raw material.

Second, you need to edit each nugget into a standalone micro-video. Each clip should be short, typically between 30 and 90 seconds, and it must make sense on its own without the context of the full webinar. Add a text headline at the beginning of the video to act as a hook.

Third, you absolutely must add burned-in captions. Remember that most people on LinkedIn watch videos with the sound off. Your video is almost useless without clear, easy-to-read captions.

Fourth, you should format the video for the LinkedIn feed. A square (1:1) or vertical (4:5) aspect ratio is best, as it takes up more screen space on mobile devices.

And fifth, when you post a clip, write a compelling caption that adds context and encourages discussion. At the end of the caption, you can include a call to action to ‘Watch the full webinar’ with a link.

In summary, you should not just post the full webinar recording. The best strategy is to slice it into multiple, captioned, bite-sized, value-driven clips that are optimised for the LinkedIn feed, and then use those clips to promote the full recording.

Cheers,

Jeff

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