[FAQ]

I have an idea for a topic that’s too complex for a single Reel, so I want to turn it into a 3 or 4 part series. I’ve seen other creators do this really well but I’m nervous about people losing interest after the first video.

For those of you who have done this, what’s your strategy? How do you structure the first part to make sure people know it’s a series and want to see the next one? Do you put “Part 1/4” right on the video? And how do you handle linking between the videos, like in the caption or comments?

Just trying to figure out the best way to keep people engaged from start to finish. Any thoughts?

[Jeff Bullas]

Breaking down complex topics into a series is a great move.

Short Answer: Structure each video to provide standalone value but end with a strong tease for the next part, and use Instagram’s official ‘Add to series’ feature to formally link the video content together.

Your main goal with this video format is to create a compelling reason for a viewer to not only finish the current Reel but to actively seek out the next one on your profile.

Each video in your series must deliver on a promise, but the first part is the most critical; it needs to solve a small problem while creating an open loop that makes watching the next part feel necessary. You must use clear on-screen text for labelling, like ‘Part 1 of 3’, so viewers immediately understand the format. The most professional way to connect the videos is to use Instagram’s ‘Add to series’ option when you post, which groups them under a single title on your profile. If you want to manually link them as well, a good tactic is to post the next part and then edit the caption of the previous video to tell people the new part is live. Avoid simply telling people to “check the comments” as this can be a messy user experience. Finally, you should post the parts in quick succession, ideally one per day, to maintain viewer momentum and interest.

Cheers,

Jeff.

[Author]

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