[FAQ]

I’m a bit confused about the terminology. I have our main ‘Company Page’ set up, but I also see the option to create ‘Product Pages’. Are these completely separate things, or is a Product Page a feature of a Company Page?

What is the actual difference between them, and how are they meant to work together?

Thanks for any clarification!

[Jeff Bullas]

That is a good question to clarify.

Quick Answer: A LinkedIn Company Page represents your entire organisation, while a Product Page is a dedicated sub-page that lives within your Company Page’s ‘Products’ tab. It is designed to showcase a specific product or service in detail.

The key is to understand the hierarchy: your Company Page is the main hub for your brand, and your Product Pages are the individual showrooms for what you sell. Here is a breakdown of the difference.

First, your Company Page is the central presence for your entire brand on LinkedIn. It is where you share company updates, post about your culture, share thought leadership articles, and list job openings. This is the page that people follow to stay updated with your business as a whole.

Second, a Product Page is a dedicated feature that lives inside your Company Page’s ‘Products’ tab. You can create multiple Product Pages, one for each of your specific offerings. A Product Page is like a detailed landing page where you can add specific descriptions, rich media like videos and demos, a list of key features, and gather customer reviews for that one product.

And third, their primary goals are different. The goal of a Company Page is to build your overall brand presence and community of followers. The goal of a Product Page is much more focused on lead generation and sales enablement for a specific solution you offer.

In summary, you cannot have a Product Page without first having a Company Page. The Company Page is your main brand hub for your followers, while the Product Pages are the detailed, conversion-focused sections within that hub designed to attract potential customers.

Cheers,

Jeff

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