[FAQ]

Of course. Knowing when to use a LinkedIn Article versus a Post is a key part of an effective content strategy on the platform.

Here’s a forum post from a content creator, perhaps with a US/International English style, and then Jeff’s concise, professional Australian English reply.

Forum Post
Subject: LinkedIn Article vs. Post – What’s the Difference & When to Use Each?

Hey everyone,

I’m creating more content for LinkedIn lately and I have some ideas for longer, more detailed topics. I’m a bit confused about whether I should be writing these as a long Post or if I should be using the “Write article” feature.

Could someone give me a clear explanation of the main differences between the two formats in 2025? I’m trying to understand the pros and cons of each – for example, does one typically get better reach in the feed? Is one better for SEO or for establishing yourself as an expert?

Any advice on a content strategy for these would be great. Thanks!

[Jeff Bullas]

Choosing between publishing a LinkedIn Article or a standard Post depends entirely on the depth of your content, your primary goal for that piece of content, and how you want your network to engage with it. They serve very different strategic purposes.

First, a LinkedIn Post is designed for short-form, immediate content that appears directly in the feed. Posts have a character limit and are ideal for sharing quick insights, asking engaging questions, celebrating achievements, or sharing a link with a brief commentary. The primary advantage of a Post is that it is optimised for quick engagement and visibility within the LinkedIn feed. The algorithm tends to favour Posts for generating immediate reactions and, most importantly, starting conversations in the comments.

Second, a LinkedIn Article is intended for long-form, evergreen content. It is created using LinkedIn’s dedicated publishing platform, which functions more like a traditional blogging tool. It allows for detailed formatting, including a main headline, a cover image, subheadings, embedded images and videos, and a much longer word count. The main advantages of an Article are that it is permanently showcased in a dedicated “Articles” section on your profile, which helps to signal your expertise, and its content is indexable by external search engines like Google. This makes Articles a much better format for long-term Search Engine Optimisation (SEO) and for building a library of foundational thought leadership content.

To summarise the key differences: Posts are generally better for generating immediate, broad reach and quick engagement within the LinkedIn feed. Articles typically have a slower initial burn but can have a much longer lifespan, as they are discoverable via search on and off LinkedIn over a long period of time. Posts are conversational and ephemeral; Articles are structured and permanent assets.

A very effective strategy is to use both together. You can write a detailed, valuable Article on a key topic in your field. Then, you can create a separate, engaging Post that summarises one or two key insights from the Article and includes a link directing your followers to the full Article to read more. This approach uses the Post for immediate visibility in the feed and to drive traffic to your more authoritative, long-form Article.

Use Posts for your daily or weekly engagement, conversations, and quick insights. Use Articles for your cornerstone, in-depth thought leadership content that you want to serve as a long-term resource.

Cheers,

Jeff

[Author]

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