[FAQ]

I’m kind of new to checking my TikTok analytics, and I tried to compute my engagement rate for my videos… you know, by adding the likes, comments, and shares, and then dividing by the views. But now I have the number, I’m not sure if it’s good or not.

What’s a good target or average engagement rate for a small creator like me in 2025? I just want to know if my videos are performing okay or if I need to improve a lot.

Hope you can give some advice, thanks so much!

[Jeff Bullas]

What constitutes a “good” engagement rate for a TikTok video can depend on several factors, including your niche and follower count, but there are some generally accepted benchmarks you can use to measure your performance.

First, it is useful to confirm the calculation. The most common formula is: (Total Likes + Total Comments + Total Shares) divided by the Total Number of Views, with the result multiplied by 100 to get a percentage.

It is worth noting that engagement rates on TikTok are typically much higher than what you might see on other social media platforms. As a general guide for 2025, an engagement rate in the range of 4% to 8% is often considered a strong and healthy benchmark for many accounts. If your videos are consistently achieving an engagement rate above 10%, that is an exceptional result and a clear sign that your content is highly resonant with the audience it is reaching.

A very important factor to consider is your account’s size. Smaller accounts often have significantly higher engagement rates. It is not uncommon for a creator with under 10,000 followers to see rates well above 15% on their best videos. This is because they are often serving a smaller, more dedicated community. As an account’s follower count grows into the hundreds of thousands or millions, the average engagement rate naturally tends to decrease.

While this calculated rate is a useful indicator, remember that it is just one signal. The TikTok algorithm also places extremely high value on other engagement metrics that are not part of that formula, especially average watch time and the video completion rate. A video with a slightly lower engagement rate but a very high completion rate can still perform exceptionally well on the “For You” page.

The most practical way to use this metric is to track your own average engagement rate over time. Your main goal should be to maintain or improve upon your own benchmark, as this shows you are effectively engaging your specific audience. It is a better measure of success than comparing your numbers too strictly to other accounts.

In summary, aiming for a rate above 4% is a good goal, with anything over 10% being excellent. However, this will vary with your follower size. The most important objective is to create content that improves your own average engagement while also holding your viewers’ attention for as long as possible.

Cheers,

Jeff

[Author]

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