[FAQ]

Hi everyone,

I want to make sure I’m doing the right thing when I try to connect with people on LinkedIn, you know? Like, what is the polite or professional way to send a connection request in 2025? Is it okay to just send, or should I always add a message?

And then, if someone sends me a request, how do I decide to accept? Especially if I don’t know them personally. I don’t want to be rude, but also want to keep my network relevant.

Any tips on the dos and don’ts would be very helpful.

[Jeff Bullas]

Observing good etiquette when connecting on LinkedIn is important for building a strong and respectful professional network.

When you are sending connection requests, a few practices are key. First, it is highly recommended to personalise your invitation. Rather than using the default message, include a brief, polite note. This note could explain why you wish to connect – perhaps you share professional interests, admire their work, were referred by a mutual contact, or see potential for a valuable connection. A personalised message significantly increases the chances of your request being accepted.

Second, ensure your own LinkedIn profile is comprehensive and presents you professionally. This gives the recipient context about who you are.

Third, after a connection is made, avoid an immediate sales pitch or asking for favours. Focus on establishing a professional rapport first.

Fourth, it is generally more effective to be selective and strategic about whom you invite to connect, focusing on relevance rather than just accumulating numbers.

When you receive connection requests, you also have a considered approach. First, remember you are not obliged to accept every request. It is quite acceptable to decline or ignore invitations from individuals who seem irrelevant to your professional sphere, have incomplete profiles, or whose intentions are unclear.

Second, if you are unfamiliar with the person sending the request, take a moment to review their profile. Look for shared connections, common industry interests, or other points of relevance.

Third, if a request includes a thoughtful, personalised message, it generally warrants a polite acknowledgement if you decide to accept.

In essence, effective LinkedIn networking etiquette revolves around professionalism, respect, and demonstrating genuine interest in making a mutually beneficial connection.

Cheers,

Jeff

[Author]

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