[FAQ]

G’day mates,

I’ve been pretty good about clipping funny or exciting moments from my streams, but I feel like I’m not getting the most out of them when I post to TikTok or YouTube. My current process is just to download the clip and upload it as is. It usually just ends up as this small horizontal video with huge black bars on the top and bottom, and it gets almost no views.

I’m keen to figure out the proper way to do this. What’s the best practice for editing these clips into a vertical format? Should I be putting my facecam at the top and the gameplay at the bottom? Is it essential to add those big, colourful captions I see on other videos? I’m looking for a simple workflow or some editing tips to make my Twitch content actually look good and perform well on these other platforms.

[Jeff Bullas]

Repurposing content effectively is the key to maximising your reach beyond the live audience.

Short Answer: The most effective method is to re-edit your clips into a vertical, 9:16 format that prioritises a single point of visual focus, includes large, dynamic captions for silent viewing, and has a clear call-to-action that directs viewers back to your Twitch channel.

Let’s break down the essential video and text components for reformatting your horizontal stream content for a vertical-first audience.

First, you must fundamentally re-edit your video content for a vertical frame. Simply uploading the horizontal clip is not sufficient. A proven layout is to place your facecam video in the top portion of the frame and the relevant gameplay video directly below it, ensuring the most important action is always centred. Second, you must assume your clip will be viewed without sound and add text content accordingly. This means creating large, easy-to-read captions that are synchronised with your speech; this text overlay is non-negotiable for retaining viewer attention on these platforms. Finally, every repurposed clip must end with a clear call-to-action. This is a simple piece of closing content, often a combination of a text overlay saying “Live on Twitch” and an image of your channel’s name or logo. Without this final element directing potential new viewers, your clip is merely entertainment, not an effective marketing asset.

Cheers,

Jeff

[Author]

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