[FAQ]

Hi all,

I’m looking to make my LinkedIn profile a bit more dynamic and I’ve been meaning to record a profile video cover story. The orange ring around the profile picture definitely makes a profile stand out.

My question is, what content is actually effective for that 30-second spot? Should it be a condensed version of my ‘About’ section? A direct ‘elevator pitch’? Or more of a casual ‘hello and welcome to my profile’?

I want it to be professional and engaging without coming across as cheesy. Has anyone seen any really great examples or have a script structure that works well for them?

Any advice would be brilliant. Cheers.

[Jeff Bullas]

That’s a smart feature to focus on, as it’s one of the few ways to add real personality to your profile.

Short Answer: Use the 30 seconds to deliver a concise “elevator pitch” that states who you are, what you do, and who you help. The goal is to add a human element that your text-based summary cannot.

The most effective approach is to see this video format not as a replacement for your ‘About’ section, but as its dynamic trailer.

First, the structure of your video should be direct. Spend the first few seconds introducing yourself, the next section explaining the value you provide, and the final part including a clear call-to-action like ‘Feel free to connect’ or ‘Check out my featured work below’. Second, the content of this video should complement, not just repeat, the text in your profile. Your ‘About’ section can list your accomplishments, but the video is where you convey your passion and communication style; it’s a different format for a different purpose. Third, and most importantly, you must ensure the production quality is high. Use good lighting and clear audio, and look directly at the camera. A well-produced video builds immediate trust, while a poorly lit video with bad sound can damage your credibility before someone even reads the first line of your profile.

Cheers,

Jeff

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