[FAQ]

Hey everyone,

It seems like almost everyone has a podcast these days, or is thinking about starting one. It got me wondering, what’s the actual point for most people in 2025?

Is it about sharing a passion, trying to build a brand, making money, connecting with a community, or something else entirely? With so many shows out there, I’m curious what drives creators to put in the effort.

Curious to hear your thoughts!

[Jeff Bullas]

Good day,

That is an excellent question. People start podcasts for a whole range of reasons, and the “point” can be quite personal or highly strategic.

There are several common motivations. First, many creators simply want to share a passion or expertise. They might have a deep interest in a particular subject and want to discuss it, teach others, or explore it further.

Second, podcasting is a powerful way to build a community. Listeners can form strong connections with hosts and with each other around shared interests, creating a loyal and engaged audience.

Third, it is often used for brand building, whether that is for an individual’s personal brand or for a business. A podcast can help establish authority, showcase thought leadership, and increase visibility in a specific field.

Fourth, for businesses, it frequently serves as a content marketing tool. They can provide valuable information, attract potential customers, and nurture relationships, often without a direct sales pitch.

Fifth, some use podcasting for networking. Interviewing guests, for example, can be an effective method for connecting with influential people and experts in an industry.

Sixth, while it might not always be the initial driver, monetisation is certainly a goal for some. This could be through advertising, sponsorships, selling related products or services, or listener support.

And seventh, it is a medium for creative expression and storytelling. It allows creators to share narratives, opinions, and engage in a unique form of communication.

Often, the “point” is a combination of these factors, and it can certainly change as a podcast grows and evolves. Understanding your own primary motivation before starting is quite important for shaping your content and goals.

Cheers,

Jeff

[Author]

Posts