[FAQ]

I’ve been hearing a lot about the “Creativity Program Beta” being the main way for creators to get paid on TikTok now, especially since the old Creator Fund is being phased out.

Can someone give me a clear explanation of what this new program actually is and how it’s different?

I’m also looking for the specific eligibility requirements to join in mid-2025. What’s the deal with follower count, video views, age, and is it available everywhere or only in certain countries?

[Jeff Bullas]

The TikTok Creativity Program Beta is the platform’s current monetisation program for video creators, designed to offer significantly higher earning potential by rewarding more engaging, longer-form content. It effectively replaces the original Creator Fund with a new payment model.

The program works by paying eligible creators based on the performance of their qualifying videos, specifically using an RPM (Revenue Per Mille, or revenue per 1,000 qualified views) model. This is different from the old Creator Fund, which was a static pool of money shared among all participants. The new RPM-based system is designed to be more transparent and generally results in much higher payouts for the same number of views.

There are several key eligibility requirements you must meet to join the program. First, you must be at least 18 years of age. Second, you need to meet a minimum follower threshold, which is currently set at 10,000 followers. Third, your videos must have accumulated at least 100,000 authentic video views in the last 30 days. Fourth, your account must be in good standing, without a history of repeated Community Guideline violations.

A very important requirement is that the program is only available in select countries. TikTok has been gradually expanding the list, but you must be located in an eligible region to apply. As of now, this includes countries like the United States, United Kingdom, France, Germany, and others, but you should always check the most current list on TikTok’s official site to see if your country is included.

Furthermore, once you are in the program, there are also eligibility requirements for a video to earn money. First, a video must be over one minute long. Second, it must be high-quality, original content. Re-uploads, low-effort Duets or Stitches, and unoriginal content are generally not eligible. And third, you earn based on “qualified views,” which are legitimate views from the “For You” page that meet a minimum watch time.

Eligible creators can typically apply directly through the TikTok app by navigating to the “Creator Tools” section.

In summary, the Creativity Program Beta pays more by rewarding longer, original videos. To join, you generally need to be 18 or older, have at least 10,000 followers, and have 100,000 views in the last 30 days, provided the program is available in your country.

Cheers,

Jeff

[Author]

Posts