[FAQ]

I’ve been putting more effort into LinkedIn lately and I’m trying to figure out which types of posts are actually worth my time. Between text-only posts, images, carousels, and video, it’s a little confusing to know what’s working in 2025.

I’d love to hear from people who are seeing real traction — what kind of LinkedIn content has driven the most engagement for you this year? Do visuals still matter? Is video worth the effort? And are carousels still a thing or are they fading out?

If you’ve cracked the code on format + engagement, I’m all ears!

[Jeff Bullas]

LinkedIn in 2025 is still a content playground — but not all formats are created equal. Right now, the real winners are carousels and well-crafted text posts. Carousels (PDF slides) are getting shared like mini blog posts — they stop the scroll, deliver real value, and let you teach or tell a story across multiple frames. They’re ideal if you want to position yourself as a thought leader and get saved/shared often.

Text posts — especially the kind that open with a strong hook and tell a short personal story or insight — are still incredibly effective. Why? Because they feel human. They invite conversation, especially if you end with a question or a clear opinion.

Images still do okay, but only when paired with a meaningful caption. A photo of your team or behind-the-scenes moment can perform well if it’s authentic and doesn’t feel like a stock photo.

As for video — it’s hit or miss. Native video hasn’t taken off on LinkedIn the way it has on TikTok or Instagram. Short-form videos under 60 seconds can work if they’re punchy and relevant, but longer videos tend to get low watch time unless you already have a strong following.

Bottom line? If you’re trying to grow engagement fast: lean into carousels and punchy text posts. And whatever format you choose, always lead with value and speak directly to the challenges your audience is facing. The format gets the eyeballs — but the message keeps them there.

[Author]

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