[FAQ]

I’m trying to figure out which post format gets the best engagement on the platform these days. I see a mix of everything in my feed, from long text posts and single images to carousels and videos, and I’m wondering if one format is a clear winner with the algorithm right now.

Is it better to focus on one type of content, or is a mix the best approach to drive comments and shares?

[Jeff Bullas]

That’s a great question.

Quick Answer: The provided information does not specify which single post format performs best on LinkedIn. The sources list this as a question to be answered but do not contain the answer itself.

Determining the ‘best’ format is a moving target, as the LinkedIn algorithm and user behaviour are always evolving. The key is to understand the strengths of each format and how they contribute to your overall content strategy.

The sources highlight the common formats that creators weigh against each other for engagement, which gives us a clue as to what is in the mix. First, you have text, image, and carousel posts, which are often used for sharing insights and capturing attention in the feed. Second, native video is another format listed as a primary contender for engagement.

Ultimately, the best format often depends on the specific message and goal of your post. A strong strategy usually involves a mix of these different types to keep your content varied and interesting for your audience, rather than relying on just one format.

Cheers,

Jeff

[Author]

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