[FAQ]

Hey,

I need to get serious about my show notes. Right now, I’ll be honest, they’re pretty much an afterthought. I usually just write one sentence summarizing the episode and maybe include a link to my guest’s website.

I keep hearing that I’m missing a huge opportunity for SEO and for giving my listeners a better experience, but I don’t really know what a “good” set of show notes looks like. It feels a bit like a blank page I don’t know how to fill.

Is there a template or a checklist of essential things that should be in there every time? I want to create something that’s genuinely useful for my listeners and also helps new people discover the show through search.

Thanks for your help!

[Jeff Bullas]

This is one of the most powerful organic marketing tools at your disposal.

Short Answer: Your show notes should be a structured resource that includes a keyword-rich summary, key takeaways, timestamps, and relevant links to serve both search engines and your listeners.

Well-crafted show notes transform a passive listening experience into an interactive and searchable piece of content.

An effective format includes four key sections. You should begin with a detailed, keyword-optimised summary of the episode, written like a short blog post to make it discoverable by search engines. The second section should be a scannable list of the main topics or key takeaways, allowing listeners to quickly grasp the episode’s value. The third, and most engaging, component is a timestamped outline, which enables listeners to easily navigate to specific parts of the conversation. Finally, you must include a resources section with links to everything mentioned, guest details, and a clear call-to-action for your audience. A common mistake is ‘keyword stuffing’—jamming your notes with irrelevant keywords. This makes them unreadable for humans and is penalised by Google, defeating the entire purpose.

Cheers,
Jeff

[Author]

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