[FAQ]

Hi,

I have an idea for a new podcast that I’m really excited about, but I know from the start that it’s a two-person show. I’m just not dynamic enough to host it alone.

I have a good friend in mind who I think would be great—we have a fun rapport and similar interests. However, I’ve heard so many stories about co-hosted podcasts that start strong and then fall apart, sometimes ruining friendships in the process.

Before I even ask my friend to partner with me on this podcast, I want to be prepared. Beyond just “getting along,” what are the practical things I should be looking for in a co-host? What kind of conversations should we have about workflow, commitment, and the show’s future to make sure we’re setting ourselves up for success?

Thanks for the advice.

[Jeff Bullas]

This is one of the most important decisions you’ll make for your show’s future.

Short Answer: Look for a co-host with complementary skills, a shared vision for the podcast, and a reliable work ethic, as these are more critical than just being good friends.

A successful co-hosting arrangement is a business partnership, and it should be approached with that level of strategic thinking.

There are three formats of your partnership to define from the start. The first is your on-air format; the best duos have complementary roles and skills, such as an expert paired with a curious newcomer, to create a dynamic listening experience. The second is your off-air production format; you must have an explicit conversation about the division of labour—who is responsible for research, editing, and marketing—and ensure you both have a realistic and shared commitment to the podcast’s schedule. The third, and most crucial, is your long-term strategic format, meaning you are both aligned on the ultimate goals for the show regarding growth and potential monetisation. The most common mistake is co-hosting with a friend without a formal agreement on roles and responsibilities; this ambiguity is the number one cause of “podcast divorces” and can ruin both the show and the friendship.

Cheers,
Jeff

[Author]

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